Photo: Jake Chessum
About
Giorgia Lupi is an information designer and Partner at Pentagram in New York.
Giorgia grew up in Modena, Italy. After receiving her master’s degree in Architecture, she earned her PhD in Design at Politecnico di Milano. In 2011, she co-founded Accurat, an internationally acclaimed data-driven design firm with offices in Milan and New York, before joining Pentagram in 2019.
Giorgia’s work is centered around her philosophy of Data Humanism, which was the subject of her first TED TALK in 2017. Her second TED TALK, “What Long Covid has Taught Me About Life (and Data),” was released in 2024.
Her collaborative personal data-collection project “Dear Data” is part of the permanent collection of the Museum of Modern Art, where in 2017 she was also commissioned by Paola Antonelli to create an original site-specific piece. In 2024, she published “1,374 Days: My life with long COVID,” a visual OpEd in the New York Times, which was awarded the prestigious Compasso D’oro in 2025.
She is co-author of Dear Data, Observe, Collect, Draw - A Visual Journal, This is Me and Only Me, and her latest book, Speak Data. Giorgia also created a one-of-a-kind art book called Book of Life for Moleskine Foundation, telling her story through data represented by thousands of colorful embroidered stitches.
She has been profiled in the New Yorker, covered by Vogue, Vanity Fair, and Forbes among others for her collaboration with & Other Stories, and featured in the Roku documentary series Full Bleed.
Giorgia was named one of Fast Company's “100 Most Creative People in Business” in 2018, when she also joined MIT Media Lab as a Director’s Fellow. She is also a member of the World Economic Forum's Global Future Council on New Metrics, a Fellow of the Royal Society of Art, and a National Geographic explorer. She is part of the advisory council for the Data Visualization Society. She has been named three times as one of the 400 most creative people that shape America by Wallpaper.
Giorgia is the 2022 National Design Award for Communication Design winner presented by Cooper Hewitt, Smithsonian Design Museum. That year, she also received an honorary degree in Fine Arts from MICA, the Maryland Institute College of Art. In 2024, she was invited to become a member of Alliance Graphique Internationale.
“My personal belief is that data is language. It’s a lexicon for accessing the full complexity of human ideas, stories, and behaviors. It’s a vocabulary that anyone can use and anyone can understand. If we learn to truly ‘speak data,’ we can open up new worlds of meaning about ourselves, others, and everything around us.”
Selected Interviews
See how Giorgia visualizes life through data in this video by The Museum of Modern Art
Read this New Yorker profile of Giorgia by Alexandra Lange
“Lupi believes that collecting and visualizing your own data is a form of empowerment. The corporations and Internet companies that take information from us should be encouraged to share it, so that we, too, can use it. ‘Ultimately, data is human made,’ Lupi says. ‘Actually, I don’t like to talk about data in singular. To me data is plural.’ ”
“Giorgia Lupi is the personification of grace under pressure. Of exquisite design grace under overflowing data pressure! Data visualization is a normal part of our information diet, but only a few designers are able to achieve utmost clarity and at the same time memorable elegance. Moving seamlessly between digital and analog space, Giorgia transforms even the driest quantitative analysis into a touching moment of humanity and poetry.”
“Giorgia’s work deftly combines the natural fluidity of her hands in ways that overpower the often rigid, heartless smell of data. She is an illustrator who thinks like a computer, who works with machine-like precision but with the heart of a human being. She’s living in the modern world, using what her hands do best and making this wonderful synthesis, a precise blend.”
“Giorgia Lupi bridges imaginative wildness and deliberate creative constraint to illuminate the most human and humane dimensions of what we so coldly term “data” – the sum total of our habits, experiences, and unquantifiable fragments of being that make us who we are.”
Contact
Follow Giorgia on Instagram for updates on her work, or reach out via email to: giorgia[at]pentagram[dot]com.